Decorative colorful Image that says, "Portfolio"
Explore the diverse portfolio of Lisa Maree Olson Diaz, a marketing, public relations, business development, graphic design, and event planning expert. View her successful campaigns and projects across various industries.

Branding Video Production Management and Media Training

Dyslexia School of Houston Logo

Dyslexia School of Houston wanted to create a video that demonstrated how they help students with dyslexia learn to read and find academic success. As account manager and video producer, I led the design, public relations, and digital media teams at Like Minds Communications in building a strategy that involved creating a timeline, project brief, shot list, and script; negotiating with a videography company; conducting media training and setting up shot angles; and editing the final video. I also arranged for the students to participate as “movie stars” and made sure that the video flowed smoothly and had closed captioning. The final video was used on the Dyslexia School of Houston website and in media kits, advertisements, and presentations.

Website UX Redesign
Strategy and Project Management:
United Orthodox Synagogues of Houston

United Orthodox Synagogues of Houston Logo
Screenshot of the United Orthodox Synagogues of Houston website home page featuring a beautiful blue and yellow stained glass window in front of the

United Orthodox Synagogues of Houston (uosh.org) experienced four floods in four years and needed to rebuild their synagogue. However, construction was delayed due to the COVID pandemic, the congregation was unable to gather in person and they lost their head Rabbi . In order to improve communication and bring the community together, I led my team at Like Minds Communications in creating a strategy to revamp the synagogue’s website. The updates my team made included improving the website’s appearance, usability, and search engine optimization. The goal of these changes was to inform members about community resources, events, and construction updates, attract new members to the synagogue, and bring people together again.

Event Logistics, Graphic Design
and Media Partnership Management:
“Are You Smarter Than A Breakthrough Student?”

I managed the account and led Like Minds Communication’s graphic design and public relations teams in coordinating design and event logistics for Breakthrough Houston’s gala. Though the pandemic lockdown was well benind us, the threat of a new wave meant the original venue was no longer suitable, so I assisted with negotiating a change, hired vendors, secured auction items, organized a wine pull, managed the budget and successfully hosted the event for 235 people in a covered outdoor location. For entertainment we arranged the event like a quiz show where tables could compete to win prizes. My team and I created various materials for the event, including an underwriter letter, schedule, bid sheets, web graphics, and a presentation deck as well as a text-to-give donation program using QR codes. We also secured a partnership with GOW Media, which included event MCs, 60 radio spots, and coverage in Culture Map and ROS ads on Culture Map, Innovation Map, and Sports Map in Houston. Through our efforts, we helped Breakthrough Houston raise almost $200,000 to support under-resourced students preparing for college.

Traditional Advertising:
Graphic Design Team Management and Ad Buying

Samples of work created for clients of Like Minds Communications.

Logo Design:
Black Haw Group, LLC

The Black Haw Group wanted a logo that would represent their values and identity. They had a concept of a rustic cattle brand in mind, but needed assistance turning it into a digital image. I transformed their vision into a digital logo and provided it in various formats suitable for all print and digital uses.

International Change Management, Crisis Communications,
Blogging, Email Newsletter and Social Media:
Up with People International Alumni Association (UWPIAA)

The Up with People International Alumni Association (UWPIAA) was facing a crisis due to the COVID-19 pandemic. The annual reunion for alumni was canceled, and the organization’s board of governors was in the process of reorganizing its corporate structure and needed to hold a virtual election. Additionally, there was no Communications Chair to keep everyone informed and lead strategic messaging.

As the Interim Communications Chair, I brought 22,000 alumni together virtually from over 130 countries and led strategic messaging in a time of crisis. I helped develop and communicate the new agile corporate organizational structure and was able to work with other board members to successfully organize and execute a virtual election for new officers.

My duties included editing and posting blog posts on the organization’s website, editing, and distributing a monthly email newsletter to 13,000 members in over 130 countries, directing a 9,000-member social media page, and scheduling and helping produce Live virtual presentations from the President of the Board. I also updated the social media guidelines and monitored the account to ensure respectful conversations about global events that were in compliance with the organization’s non-profit status and inclusive of marginalized and minority voices.

UWPIAA Blog Posts (Editing, Copywriting and Publishing):
Welcome to the New UWPIAA Board of Governors
The Up with People Archive- A resource for historical research of Up with People’s past
Jambo Friends!
UWPIAA Elections and Opportunities
The Virtual European Alumni Meeting (VEAM) was an Excellent Worldwide Event!
Planning a Virtual Reunion – Tips, Ideas, and Strategies
Virtual Reunions Can Be Amazing
ChangemakerU – A New Up with People Summer Program
UWP Alumnus Opens FLIP KITCHEN to Feed Los Angeles Theater Community
Mid-year Expression Session – July 3, 2021
New Committee Descriptions and Committee Chair Application Form
UWPIAA is Launching into A New Dimension
UWPIAA Reunion Cancelation

Public Relations Partnership & Event Management: Dawson Racing, D3eSports and Morton’s The Steakhouse

Public Relations Partnership:
Sunset Flying Ultimate Dream Date with Morton’s The Steakhouse

<<Dream Date Case Study Notes, Photo Above should be of media in Coast>>

Public Relations Media Partnership & Event Management: Reba McEntire Meet and Greet with Surprise Party Crasher, President George H. W. Bush

Public Relations Partnership & Event Management: Celebrity Server Dinners for Morton’s The Steakhouse

Mural Painting and Theatre Set Design

The theatre concert backdrop features a giant red ladybug in front of a brightly colored sunset with oversized grass, ants and butterflies that are so large the humans on stage look tiny. The ladybug wings open to display the initial "e" for "expressions," the name of the concert. Wings are open in this picture and a band is warming up on stage.

I won a design contest for a local rock concert and created an eye-catching, larger-than-life backdrop on a tight timeline and budget. The design, which featured pops of color, was painted on an old drive-in movie theater screen that stood two stories tall and covered the entire stage. To add an extra touch of excitement, I included a hidden logo “e” that was revealed by giant ladybug wings that opened at the beginning of the concert and flew off at the end. The performers looked like ants in front of this striking backdrop.