"Lisa Maree Olson Diaz Resume and Portfolio" in Yellow over a photo of colorful lights reflected in raindrops at night.

Tell Great Stories &
Make the World a Better Place.

Building Diverse Global Relationships & Achieving Measurable Objectives Through Creative Strategic Communication Tactics and Compassionate Leadership

I also love to sing, travel, hike and read and I can throw a fantastic party!

Experience and Skills

Public Relations and Marketing

  • Led development and creation of high-quality integrated communications strategies and campaigns for up to 23 accounts at a time utilizing public relations, media training, influencer and community partnerships, social media, email marketing, digital and traditional advertising, website development, branding and graphic design tactics
  • Directed a 9,000-member international closed Facebook page as well as other social media platforms
  • Edited and distributed digital monthly newsletters to 13,000 members in over 130 countries
  • Wrote and produced published feature articles, pitches, press releases and media kits resulting in media coverage, social media  and advertising copy, annual reports, signage, email marketing templates, letterheads, invitations, business cards, menus,  brand toolkits, logos, presentations, protocols, blogs, branding videos, graphics and more
  • Co-hosted radio programs, appeared on television shows and served as a spokesperson, performing artist, and emcee

Project, Account and Event Management

  • Managed project, client accounts, graphic design, advertising, copywriting, marketing, sales and events departments
  • Initiated and supervised restructuring of internal processes and procedures, meeting cadences and agendas, campaign briefs and measurement reports to improve efficiency, productivity and internal and external communication
  • Successfully negotiated progressive elaboration of project budget, schedules, quality and scope with clients
  • Coordinated logistics, set performance metrics, evaluated analytics, and managed customer relationships to ensure strategic  deliverables met clients’ key performance indicators on time and within budget
  • Provided consulting services for thousands of events including logistics, scheduling, budgeting, design, and menu selection
  • Facilitated recruiting activities as well as interviews, training, delegation, review and terminations of managers and employees
  • Facilitated recruiting activities as well as interviews, training, delegation, review and terminations of managers and employees
  • Organized non-profit galas, fundraisers, client entertainment and promotional events

Fundraising, Development and Sales

  • Prepared detailed proposals and successfully negotiated contract, scope and terms resulting in $53,000 in new business in two months, a 10% increase in revenue year over year
  • Created a sales funnel and organization procedures for lead generation and proposal processes
  • Managed sales strategy, financial transactions and bookkeeping to achieve continuous growth and exceed planned target goals
  • Conducted research using Boolean logic, qualified leads and engaged in successful negotiations
  • Developed strategic marketing plans, budgets, data analysis, sales forecasts, and market update reports
  • Held leadership roles in multiple networking and philanthropic organizations

Employment and Leadership Positions

Owner and CEO
Sirenlis – Creative Communications
August 2022 – Present

Senior Manager of Client Accounts, Marketing and Business Development
Like Minds Communications (Houston, TX)
June 2021 – August 2022

Interim Communications Chair and Member of the Board of Governors
Up with People International Alumni Association (130 Countries)
March 2021 – September 2021

Marketing, Sales, and Events Manager
Morton’s The Steakhouse (Texas, California, and Louisiana)
January 2003 – June 2020

Director of Communications
Executive Women International, E.W.I. (Houston, TX)
November 2017 – November 2018

Education

Loyola University of New Orleans Bachelor of Arts Diploma for Lisa Maree Olson

Bachelor of Arts in Communications/Public Relations
Minors in International Business and Spanish
Loyola University New Orleans (New Orleans, LA)

Additional Education and Certificates:
Diversity, Equity and Inclusion in the Workplace
University of South Florida

Google Analytics, Google AdWords, Microsoft Teams, WordPress, Adobe Photoshop
Metrix Learning

Social Media and Media Relations
Skillsoft & Muck Rack

Certified Tourism Ambassador (CTA)
Anaheim Orange County Visitor & Convention Bureau

Coursework in International Relations and Public Relations
Carroll University (Waukesha, WI)

Coursework in English Writing Composition, Language and Literature
Nebraska Wesleyan University

Awards and Recognition

  • Sales Excellence Award from Morton’s The Steakhouse for being one of the top 5 Sales, Marketing, and Events Managers in the company
  • One Million Dollar Club Sales Awards from Morton’s The Steakhouse
  • Sales Growth Award for Top Ten Target Accounts for a 485% increase over the previous year from Morton’s The Steakhouse
  • Representative of Up with People at the State of the World Forum for Emerging Leaders in Monterrey, Mexico
  • Representative of Junior Achievement at the International Company Masters Program in Washington, D.C.
  • Public Relations Vice President of the Year Award from Junior Achievement
  • NMEA All-State Choir
  • National Honor Society

Technology

  • Adobe Photoshop          
  • Adobe Illustrator            
  • Canva
  • CoverageBook
  • EOS
  • Facebook
  • Google Analytics
  • Google AdWords
  • Google Workspace
  • Instagram
  • LinkedIn
  • Microsoft 365
  • Microsoft Teams
  • Muck Rack
  • Open Table
  • Salesforce CRM
  • Slack
  • Teamwork
  • Timely and Memory
  • Trello
  • TV Eyes
  • Twitter
  • WordPress
  • YouTube
  • Zoom

Philanthropy and Networking

  • Boy Scouts of America – Cub Scouting*
  • Up with People International Alumni Association*
  • Public Relations Society of America (P.R.S.A.)*
  • Houston Insiders*
  • Executive Women International (E.W.I)
  • Greater Houston Partnership
  • Chambers of Commerce
  • Texas Business Travel Association
  • Trees for Houston
  • The Leukemia and Lymphoma Society
  • Junior Achievement  

*Current membership

I have also worked with many other nonprofit and networking organizations over the course of my career.